Get the Shoes. Get the Game. Get Jay-Z.
I'm sure you've already know about this: "A unique partnership between Reebok, Jay-Z, Electronic Arts and Champs Sports will allow consumers the opportunity to play as Jay-Z in EA SPORTS' NBA LIVE 07..." Read More
I've seen the commercial on TV several times but just remembered to look for it online.
"Click S. Carter in NBA Live '07"