Jay-Z has partnered with the Emmy-award winning Inside the NBA show and TNT to star in a series of exclusive commercials promoting the 2006-2007 NBA season on TNT. The eight :30 second spots feature Jay-Z riding through the streets of Manhattan in a chauffer-driven car as he reveals his views on talent, legacy, competition and stardom, prior to the Nov. 21 release of his highly anticipated comeback album, Kingdom Come. The first promo is titled “The Truth About Stardom,” featuring Jay-Z's take on living life in the spotlight. The spots start running on Thursday (Oct. 5) with more being rolled out in the following weeks. An extended director’s cut of the interview will also be made available exclusively on TNT OverTime on NBA.com. “The new approach to our NBA on TNT promo series featuring Jay Z is dramatic, smart and provocative,” said Craig Barry, Turner Sports VP/Creative Director. “Using Jay-Z’s own words and powerhouse persona, we wanted to showcase his sophisticated style to parallel the tenets of sports and music.”
Visit NBA.com to see the commercial clearer.