The latest ad campaign includes I Will Not Lose Contest Winners DJ Aaires & JusK, Nicole Bell (fiancee of Sean Bell), Miss USA Rachel Smith, Tristan Wilds (The Wire), and Kevin Everett of the Buffalo Bills among others. You can view ads in the March issue of Vibe with Robert DeNiro & 50 Cent on the cover. For updates check http://www.iwillnotlose.org/.
EDIT: AHH gets a behind the scenes look at the Spring/Summer Rocawear Campaign.
HollyWood
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